This nearly 75-year-old credit union wanted to create financial management content for its subscribers. This is how they used ValidateIT to develop their editorial plan …

Client: Large Credit Union

Situation:

This nearly 75-year-old credit union wanted to create financial management content for its subscribers. They used ValidateIT to develop their editorial plan.

Insight needed:

  • What innovation and/or in-demand topics would engage the target market?

Audience panel:

  • 1000+ people
  • Have investable assets over $5M

Time in field:

  • 30 hours

Results:

  • The instant data and analytics were all that this organization needed in order to quickly turn the research into a content plan.


Total time: 30 hours