A global leader in debit card services was looking to increase usage of its foreign wire transfers. It wanted to evaluate which ethnic minority populations represented the best potential for product growth. This population had been challenging for them to reach. This is the result …

Client: Global leader in debit card services

Situation:

A global leader in debit card services was looking to increase usage of its foreign wire transfers. It wanted to evaluate which ethnic minority populations represented the best potential for product growth. This population had been challenging for them to reach.

Insight needed:

  • Which ethnic communities to target
  • Other marketing insights that could be used to inform upcoming campaigns

Audience panel:

  • 400 respondents
  • 4 age groups
  • 4 ethnic groups: South Asian, Chinese, Eastern European, Korean

Time in field:

  • 18 hours

Results:

  • The client wanted the raw data from the survey for their team to analyze; additionally, they received the report within 24 hours of launch.
  • The survey insights enabled this client to establish the best market opportunities for growth


Total time: 24 hours