One of North America’s largest banks was looking for validation of their product, and other insights, to inform the product marketing strategy. Here’s how they used ValidateIT …

Client: Major North American Financial Institution

Situation:

One of North America’s largest banks was looking to introduce a new method of investing to appeal to new investors and existing clients. They needed the validation of the product, and other insights, to inform the product marketing strategy.

Insight needed:

  • Develop a name
  • Measure market demand
  • Measure potential usage and frequency of usage
  • Measure: appeal, resonance, memorability, and clarity

Audience panel:

  • 500 respondents
  • Ages 24-55
  • US residents
  • Hold investable assets over $20K

Time in field:

  • 28 hours

Results:

  • Market demand was confirmed
  • The insights were used to develop the go-to-market strategy
  • The product enjoyed a successful launch and is currently in market


Total time: 48 hours